Shutt VR receive an OBE of the Cycling World

In the British Cycling world Cycling Weekly is know as the `Comic. Sometimes its even known as the `Bible`. Such is its standing, that every Thursday (it used to be Wednesdays) in every Wheelers household the is an air of excitement and anticipation about the new issue. News, Pictures, Comment, Letters and reviews, thse are all skimmed over intially in haste to see every page. At this point small pieces are read to satisfy the craving. Even the Classified are looked at. whats for sale, whos selling what, could I, would I should I? Later on when theres a moment to indulge each page is assidusley read from top to bottom, left to right. Every coloumn, picture and advert is noted where it and on what page.

The `Comic` is put down, left for a few days then picked up again, this time it is studied in even more minute detail. Pictures of Pros, sportive riders, bikes and accessories are poured over until every little detail is burnt into the brain. Colours, shapes and brands all duly noted and stored for later use.

This is what being a cyclist is about, detail bit by bit, second by second. On and off the bike, everything matters, whether its what you want to do, ride or take note of. The cyclist is pedantic in his detail.

Taking part in the toughest sport and riding the toughest roads around the world makes a cyclist aware of everthing they are riding on, looking at and wearing. This is why we make some of the most comfortable jerseys in the world from one of the most comfortable fabrics - Merino wool. this is our boast and we`ve had it confirmed. The `Comic` has pronounced that Shutt VR have recieved the cycling equivelant of an OBE - 9/10!! What better start for a brand new company than to get a top ranking on their first product.

WE ARE SO PROUD!

To make us even more big headed is the announcement by roadcyclinguk.com that they to have bestowed top honours on us to - 9/10. This is like getting awarded the Nobel literature prize for you first novel.